Informa’s British-based global exhibition division makes an announcement. It acquired Yachting Promotions Inc. Yachting Promotions is doing business as (d/b/a) Show Management. They produce three of the world’s largest in-water boat shows. For instance, the Fort Lauderdale International Boat Show, Yachts Miami Beach, and the Palm Beach International Boat Show. Yachting Promotions Inc. owners are Active Interest Media. AIM is a magazine publishing company. It is co-headquartered in El Segundo, CA and Boulder, CO, USA
THE PLAYERS
ACTIVE INTEREST MEDIA
Headquarters: El Segundo, CA
Number of employees: 400
Founded: 2003
Type of business: Private
INFORMA PLC
Headquarters: Zug, Switzerland
Number of employees: 6500
Founded: 1998
Type of business: Public
THE PRICE
Informa paid $133 million for Yachting Promotions Inc. (YPI). It was purchased specifically from AIM – Active Interest Media.
THE STORY
Show Management produced the Fort Lauderdale International Boat Show. It is held at the Bahia Mar Yachting Center in perpetuity. The company also produced the Palm Beach International Boat Show. In addition, they produce the Miami yacht and Brokerage Show. The Miami yacht show recently renamed Yachts Miami Beach. Other shows include St. Petersburg Power and Sailboat Show and Suncoast Boat Show in Sarasota, Florida, additionally.
In 2006, Active Interest Media (AIM) purchased Show Management. Show management was formally renamed Yachting Promotions, Inc.
A prepared statement by Andrew Clurman, AIM’s president and CEO follows. Moreover, the sale of Show Management to Informa is part of the company’s long-term strategic plan to accelerate their growth.
“AIM will reinvest the proceeds from this sale to grow our digital video, online education, marketing services, and events in our other verticals.”
Informa’s acquisition of Show Management equals the company’s plans. Specifically, to expand its global exhibitions business in the U.S.A. They also produce the Monaco Yacht Show. This acquisition consequently makes Informa Exhibitions unique. It is the world’s leading yacht show organizer. How will shows change with the new purchase? Will the yacht shows now have red carpets? Specifically like the Dubai International Yacht Show (DIBS)?
THE YACHT CHARTER PERSPECTIVE
Our company president, Jana Sheeder, recently attended the 2017 edition of Yachts Miami Beach. She and Team 1-800 Yacht Charter team inspected several private luxury yacht charter vessels. For example, Lurssen motor yacht MARTHA ANN, James Bond yacht SKYFALL, and the brand new Benetti motor yacht 11.11. Jana comments on the acquisition of Show Management by Informa.
“Informa operates over 200 trade and consumer exhibitions around the world annually. With their global resources, I believe Informa is positioned to focus on the continued growth and success of the world’s finest boat shows. In terms of exposure of charter yachts to prospective clients, this should be a good opportunity for cross promotion; for example, we should be able to promote a winter/spring Florida yacht charter vacation to a client while a particular yacht is here in Miami at Yachts Miami Beach – then bring that client to Monte Carlo in September and host them on the same yacht during the Monaco Yacht Show. I’m excited by the chance to extend customer relationships across multi-show platforms and destinations.”
HOW TO BOOK A LUXURY YACHT CHARTER
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